M88 Mansion and LaLiga extend their cooperation

M88 Mansion and LaLiga extend their cooperation

For the fourth consecutive year, M88 Mansion and LaLiga have confirmed their partnership.

Since2020, when they were named LaLiga's Official Regional Betting Partner in Asia, M88 Mansion has made it their mission to bring football fans in Asia closer to European competition.

Many projects have come together as a result of this partnership, such as the LaLiga Room, LaLiga Experience, LaLiga Ambassadors, and Watch Parties. Thanks to M88 Mansion, these features have revealed the competition's inner workings and delivered experiences worth more than money can buy.

A major rebranding campaign is currently under way as LaLiga prepares for the upcoming season.

The league's new corporate identity, "LaLiga," includes the slogan "The power of our FTBOL."

The focus this season will be on big matchups such as Elclasico and Elderbi De Valencia. Both the first and second divisions have been renamed to reflect the partnership with EA Sports: "LaLiga EA Sports" for the first and "LaLiga Hypermotion" for the second.

The new logo's "LL" stands for the audience's and players' fierce rivalry in a symbolic way.

According to Angel Fernández, Head of Global Brand & Strategy of LaLiga, the logo was inspired by the iconic "L" sign made by fans and players alike when a team scores a goal.

The colour coral, which represents "the pride, passion, energy and excitement of football," is the dominant hue in the new colour scheme.

The enhanced football data coverage on Statscore now includes Asian leagues and tournaments.

Partners of Statscore will have access to more data from these leagues through ScoutsFeed and LivematchPro, among others.