BetMGM and BetQL Network deepen their collaboration

BetMGM and BetQL Network deepen their collaboration

Over the course of several years, BetQL Network and BetMGM will expand BetMGM's presence across the broadcaster's goods and services, according to a partnership managed by Audacy. 

Launched in June 2021, BetQL Network has grown in its first year of operation from two to thirty-one markets. Downloads of podcasts have increased by 575 percent, listening hours by 467 percent, and over-the-air listeners by 140 percent.  

The new exclusive position with the BetQL Network is a great step forward in our strategic cooperation with BetMGM', stated David Field, Chairman, President, and CEO of Audacy.  

"The BetQL Network, which is just one year old, is poised for great success in the coming years due to the continued expansion of legalised sports betting." 

As part of the agreement, BetMGM will have the exclusive right to air all of the network's shows, including BetQL Daily, You Better You Bet, The Daily Tip, and BetMGM Tonight. 

In addition to its partnership with BetMGM, BetQL Network will also offer 100 hours of content weekly through Audacy and its digital channels. 

In addition, Audacy will organise network events within the BetMGM sportsbooks and generate content for live audiences at multiple MGM Resorts hotels. 

Matt Prevost, BetMGM's Chief Revenue Officer, expressed his enthusiasm about the company's plans to expand its cooperation with Audacy. He added that the goal is to reach millions of listeners across the country through the BetQL Network, where sports betting and gaming entertainment content are widely enjoyed. 

As part of the enlarged collaboration, You Better You Bet co-hosts Nick Kostos and Ken Barkley will also represent BetMGM as brand ambassadors.